How to Perform Keyword Research

Keyword research is one of the most important aspects of search engine optimization (SEO) and paid search marketing. It’s also one of the hardest parts of SEO. Fortunately, there are a number of tools available to help you perform effective keyword research. Here are some of the most popular tools: Facebook audience segmentation, Google Search Insights, AnswerThePublic, and Bing Ads.

Facebook audience segmentation

Facebook audience segmentation options are granular and a great starting point for a keyword research workflow. These tools help identify your target audience based on their interests and behaviors. Digital marketers and journalists use Facebook and Twitter to target audiences with specific interests and demographics. Both platforms offer an enormous database and unparalleled reach for live events and breaking news. However, both sites can be challenging to use effectively for marketing purposes.

You can use Facebook’s Audience Insights to find out who is connected to your business page. There are five categories available to narrow down your audience. You can also filter by city or region.

Google Search Insights

When performing keyword research, it is important to find the best terms that will produce the best results for your website. Focus keywords should describe the content of your website, page, or blog post. These keywords will show up in Google search results when shoppers are searching for your product or service. Long-tail keywords should include three or more words and are used by shoppers later in the buying cycle, such as through voice search.

Keyword research is a challenging process, especially for a beginner. There are thousands of possible keywords to choose from. The first step in keyword research is to collect keyword data. Keyword data is a dataset of search terms and related topics.

AnswerThePublic

The AnswerThePublic keyword research tool is a great way to find new keyword ideas and content topics. It’s easy to use and presents keyword suggestions in alphabetical order by category. It can be especially helpful if you’re trying to identify questions people are asking. It shows you the most searched keywords for a specific subject.

Answer the Public is available in both free and paid versions. The free version only lets you search for three keywords a day, whereas the pro version offers unlimited searches.

Google AdWords

The first step to performing keyword research is to create an AdWords account. To get started, create an account here. You can then perform keyword research by using the Keyword Planner. This tool helps you generate lists of keywords based on a seed keyword, phrase, or landing page URL.

This tool provides a variety of filters. It is an excellent way to determine the number of searches for specific words and key phrases. It also shows related keywords. The paid version of this tool allows you to generate up to ten thousand keyword searches for each report.

YouTube ads

Keyword research is an important part of online marketing, and it’s especially important when you’re trying to increase traffic to your YouTube channel. Without proper keyword research, you’ll have difficulty attracting viewers. Thankfully, YouTube has several tools that can help you find the right keywords to target. Google’s Keyword Planner is an excellent place to start, but you can also use other tools like WordStream’s free keyword tool.

Google’s Trends feature has a special YouTube tab where you can find popular topics and associated keywords. This will help you find more relevant keywords and video content to target.